After each part of this course, you will be able to go back to your company with confidence to understand financial information and apply your new knowledge to make better decisions and increase profits and shareholder value.

Who Should Attend

  • Business Owners, Presidents, Partners & G.M.s who regularly evaluate their organizational performance and financial stability
  • Directors, Vice Presidents & Divisional Managers responsible for the profit and performance of their company or division
  • Managers who oversee corporate budgets and capital cost decisions

Key Benefits

  • Leaders and Managers with little or no financial training or experience can develop working knowledge to use the language, tools, and techniques of accounting and finance
  • Complex principles presented in practical, understandable terms in a friendly, supportive environment
  • Gain the ability to read & analyze financial reports to assess company or division performance
  • Understand how Balance Sheets, Income Statements and Statement of Cash Flows are interconnected and how they work together
  • Use finance tools to make better business decisions & understand the impact of decisions
  • Learn to use financial ratios to improve liquidity, profitability, capital structure, and asset utilization
  • To be able to create useful management reports that help you drive the company’s performance
  • Learn how businesses are valued and how to increase shareholder value
  • Improve your ability to question and discuss financial statements and financial decisions.

In-Person Sessions

Winter 2019

  • Part 1 - Jan. 24, 2019
  • Part 2 - Feb. 7, 2019
  • Part 3 - Feb. 21, 2019

Spring 2019

  • Part 1 - May 16, 2019
  • Part 2 - May 30, 2019
  • Part 3 - Jun. 13, 2019

Times: Sessions run from 9:00 am to 3:30 pm EST (Breakfast at 8:30 am)

Location: Profitable Wisdom office at 25 Milling Road, Suite 303, Cambridge, Ontario


12 Weekly Webinars - start dates

Fall - Dec. 5, 2018 to Feb. 27, 2019

Spring - Apr. 3, 2019 to Jun. 26, 2019

Time: Sessions run from 7:00 pm to 8:30 pm EST


Course Times for all three parts:

  • Continental Breakfast @ 8:30AM
  • Course starts @ 9:00AM
  • Catered Lunch @ 12:00PM
  • Course Completion @ about 3:30PM

Contact us with any questions you have


All three in-person sessions: $1,000+hst

All twelve webinar sessions: $950+hst

Download program details (PDF)

Register now!


In Part I you will learn:

  • How to read and understand financial statements
  • Concepts such as depreciation, retained earnings, prepaids and goodwill
  • To differentiate between accounting profit & cash flow
  • How the income statement, balance sheet and statement of cash flow tie together in our Lemonade Stand Business example
  • How to set up financial statements to get more useful information from them
  • Useful Key Performance Indicators and Ratios
  • The factors to increase profits
  • The limitations of financial reporting

In Part II you will learn:

  • How businesses are valued and what buyers look for in your business
  • How to increase shareholder value
  • The importance of protecting shareholder value and how to lessen risk in your business
  • The steps from strategy to business plans to actions plans to budgets
  • Capital budgeting
  • Translating activities of your business into a set of objective numbers
  • The key to decision making is forecasting

In Part III you will learn:

  • How to optimize cash flow though working capital management
  • The difference between fixed and variable costs
  • How to Finance the business
  • How to employ sensitivity analysis including Breakeven analysis
  • Balanced Scorecard
  • Difference between bonuses and incentives
  • Pros and cons of open book management
  • The different ways owners can take money out of their business

Instructor Profile – Kevin Ballantyne, BBA, CPA, CA

Kevin is a chartered accountant with 30 years of experience in financial management with companies ranging in size from small owner managed firms to large public companies. All through his career, he has educated non-financial leaders how to understand financial statements and financial concepts.